HEALTH CATALOG-K12-CLASS-11

What comes to mind when you think of marketing?

Does a favorite commercial jingle begin to play in your head? Or do you recall the irritating phone call from a company trying to sell you software you already have?

No matter what your feelings are about it, there’s no denying the sheer magnitude of the marketing industry. Every year companies spend $200 billion promoting their products and services—and that’s in the United States alone!

Experts estimate that by the time you turn 65, you will have seen nearly 2 million TV commercials, not to mention radio ads, billboards, and online advertisements.

You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side?

In this Advertising and Sales Promotions course, you’ll learn how marketing campaigns, ads, and commercials are conceived and brought to life. You’ll meet some of the creative men and women who produce those memorable ads and commercials.

And you’ll discover career opportunities in the field to help you decide if a job in this exciting, fast-paced industry is in your future!

Course Length: One Semester

Introduction to Advertising

Distinguish among marketing and advertising terms.

Categorize business activities, such as production, management, and finance, and describe how these activities relate to marketing.

Describe the history of the advertising industry and its relation to today’s marketplace.

Discuss laws regulating the marketing and advertising industries.

Advertising in the 21st Century

Describe the influence of international marketing on the advertising industry.

Explain the impact of multiculturalism and multigenerationalism on advertising marketing activities.

Identify the importance of understanding cultural diversity from a marketing perspective.

Discuss how diversity affects sports and entertainment marketing.

Careers in Advertising, Promotions, and Marketing

Discuss careers in the advertising marketing industry.

List the roles and responsibilities of various advertising, marketing, and promotions professionals.

Explain the necessary education and training required for careers in the advertising and marketing industry.

Identify the expected wages and salaries for jobs in the advertising and marketing industry.

Financing in the Advertising, Marketing, and Promotions Industry

Identify sources of financial assistance for raising capital.

Describe how businesses make purchases.

Differentiate between buying for resale and buying for organizational use.

Identify and describe types of financial documents used by businesses and agencies.

Explain the purpose of financial records, such as budgets, balance sheets, and income statements.

Discuss the relationship of perish ability to profit and loss.

Working in the Marketing, Advertising, and Promotions Industry

Identify and describe the interpersonal skills necessary for a successful career in marketing and advertising.

Identify the role of professional organizations, trade associations, and labor unions in the advertising industry.

Illustrate how teams function and describe team-building skills.

Distinguish between the roles of team leaders and team members.

Identify employer’s expectations and appropriate employee work habits.

Define discrimination, harassment, and equality.

Identify characteristics of good leaders.

Behind the Scenes: Technical Skills Necessary for a Career in

Marketing

Identify and describe types of persuasive rhetoric.

Explain characteristics and purposes of a marketing-information system.

Course Description

Will we ever find a cure for cancer? What treatments are best for conditions like diabetes and asthma? How are illnesses like meningitis, tuberculosis, and measles identified and diagnosed? Health sciences provide the answers to questions such as these. This course introduces students to the various disciplines within the health sciences, including toxicology, clinical medicine, and biotechnology. Students explore the importance of diagnostics and research in the identification and treatment of diseases. The course presents information and terminology for the health sciences and examines the contributions of different health science areas.

Course Length: One Semester

Course Outline

Unit 1: The World of Health Sciences

Unit 2: Careers in Health Science

Unit 3: The Life Span

Unit 4: Technical Skills

Unit 5: Health and Wellness

Unit 6: Leadership and Teamwork

Unit 7: Health Communication

Unit 8: Ethics and Legal Issues

Unit 9: Safety

Unit 10: Informatics and Technology

Health Sciences Final Exam

Course Length    4 Months

Prerequisites      N/A

Course Materials     

Many K12 courses utilize physical materials in addition to the online content.  These materials may include the following.

K12 Standard Kits

STANDARD kits contain K12 course materials that are required for completion of the course.  These kits include K12 authored materials and/or difficult to procure materials that a student needs to complete a course. Printed reference guides are not included in Standard kits.

Consumable Materials

CONSUMABLE kits contain only those materials from the standard kit that are intended for one time use. Families who purchase a Standard kit for Child A could later purchase a Consumable kit for Child B to complete the same course.

Additional Materials

Offered for added convenience, ADDITIONAL kits contain easily obtained materials needed for the course which a family may already have in their home.

Learning Coach and/or Student Reference Guides are available for purchase with some courses.  Electronic versions of these reference guides are also available within digital courses.

Course Start Date    

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted      

Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.

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