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732-281-7122/732-423-8052 |
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ABOUT |
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RABISLIST.COM is a Group of Companies based out of USA. We provide world class GLOBAL Smart Solutions to People, Businesses, Communities, Governments around the world. In this section we have listed GLOBAL Catalog of courses |
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GLOBAL CATALOG –EDUCATION-FOUNDATION-DIGITAL PROMOTION |
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TITLE |
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Intro |
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. |
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Introduction of the Digital Marketing; Creating initial Digital Marketing Plan; SWOT Analysis; Target Group Analysis; Content management; Optimization of Web Sites; MS Expression; SEO Optimization; CRM platform; Google Analytics; Social Media Marketing; Budgeting. |
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The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. |
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The application of the gained knowledge,skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently |
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Intro |
Introduction to the Course and Work plan |
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Introduction of the digital marketing |
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Digital vs. Real Marketing |
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Digital Marketing Channels |
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Creating initial digital marketing plan |
Content management |
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SWOT analysis |
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Target group analysis |
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EXERCISE: Define a target group (working in groups) |
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Web design |
Optimization of Web sites |
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MS Expression Web |
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EXERCISE: Creating web sites, MS Expression (working in groups) |
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SEO |
SEO Optimization |
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Writing the SEO content |
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Exercise: Writing the SEO content (working in groups) |
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Google AdWords- creating accounts |
Google AdWords- types |
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Exercise: Google AdWords (working in groups) |
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Introduction to CRM |
CRM platform |
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CRM models |
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Exercise: CRM strategy (working in groups) |
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Introduction to Web analytics |
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Web analytics - levels |
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Introduction of Social Media Marketing |
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Exercise: Social Media Marketing plan (working in groups) |
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Creating a Facebook page |
Visual identity of a Facebook page |
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Types of publications |
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Exercise: Making a Facebook page (working in groups) |
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Business opportunities and Instagram options |
Optimization of Instagram profiles |
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Integrating Instagram with a Web Site and other social networks |
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Keeping up with posts |
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Business tools on LinkedIn |
Creating campaigns on LinkedIn |
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Analyzing visitation on LinkedIn |
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Creating business accounts on YouTube |
YouTube Advertising |
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YouTube Analytics |
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Facebook Ads |
Creating Face book Ads |
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Ads Visibility |
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E-mail marketing |
E-mail marketing plan |
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E-mail marketing campaign analysis |
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Keeping up with conversions |
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Digital Marketing Budgeting |
Digital Marketing Budgeting |
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resource planning |
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cost estimating |
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cost budgeting |
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cost control |
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Recapitulation: |
lessons learned |
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student satisfaction survey |
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closing |